Summer is behind us. The kids have gone back to school and the shorts are being folded away in our closets. The good news is that within the next few days, people will be thinking about their real estate and mortgage needs again.
Now is the time to stay top of mind and we’ve got a simple challenge for you that takes no more than 10 minutes a day, but can result in a tremendous amount of opportunities. Here’s a simple yet powerful strategy: the 5 Daily DMs Challenge.
While sending 5 DMs a day might seem small, consider the compound effect over 30 days. That's 150 new connections, conversations, and potential opportunities. Even if only a fraction of these lead to business, you're still significantly expanding your network and visibility.
Why DMs Matter
Direct Messages (DMs) offer a personal touch that public posts simply can't match. They allow you to initiate one-on-one conversations, build rapport, and create meaningful connections. By focusing on DMs, you're not just increasing your visibility; you're actively engaging with potential clients and partners.
The 30-Day Challenge
Here's your mission for the next 30 days: Pick your favourite social media platform. Whether you prefer Facebook, Linkedin, Tik Tok, or Instagram, this strategy works with all platforms.
You will send 5 DMs to your social media connections, every single day. It's a straightforward task that requires minimal time investment but can yield significant results. Let's break down how to approach this challenge effectively.
Send this message to New Followers
When someone new follows you, don’t just follow them back. Seize the opportunity to engage. A simple message like, "Thanks for following! Are you following for the content or are you considering doing something with your mortgage?" opens the door to a conversation and helps you understand their needs.
Send this message to Past Clients
Your past clients are a goldmine of potential referrals and repeat business. You have to be top of mind with them.
Reach out with valuable information: "Hi, over the next week we're sending out home equity reports to people who have asked for them. Would you like to know how much equity you have in your home?" This approach shows you're still thinking about their financial well-being.
If you don't want to offer home equity reports, you can also ask the following "Hey [Name], Would you be interested in a quick review of your mortgage to see if we can save you money?"
As you engage in these daily conversations, be attentive to potential opportunities. A casual chat about home equity could lead to a refinancing discussion. A collaboration with a local business might introduce you to a whole new network of potential clients
The Power of Questions
Notice how each example ends with a question? That's no coincidence. Questions are the key to turning a simple message into a conversation. They invite engagement, show genuine interest, and provide valuable insights into your audience's needs and interests.
Keep It Simple
Don't overcomplicate the process. The beauty of this challenge lies in its simplicity. You don't need elaborate scripts or complex strategies. Just reach out, be genuine, and ask questions.
Track Your Progress
To make the most of this challenge, keep a simple log of your daily DMs. Note who you reached out to, their response (if any), and any follow-up actions. This will help you stay accountable and identify which approaches work best for you.
Conclusion: Take the Leap
The mortgage industry is all about relationships, and in the digital age, those relationships often start online. This 30-day challenge is your opportunity to proactively build those relationships, one DM at a time.
Remember, success in social media isn't about having the most followers or the flashiest content. It's about genuine engagement and providing value. By committing to this simple daily practice, you're setting yourself up for long-term success.
So, are you ready to take on the 5 Daily DMs Challenge? Your next big opportunity might be just one message away. Start today, stay consistent, and watch as your social media efforts transform into real-world results.
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